I agree with the saying that parents today face an immense challenge. It is a common concern among them to figure out and plan the things that they should do to make sure that their kids grow up self-directed and ready to face what the future brings.

Technology can make the lives of the kids in this generation easier but it poses another challenge for parents and that is how they and their kids can keep up without losing their chances to socialize with other people and not to get dependent and addicted to their gadgets. Parents nowadays may be very busy with their work or personal struggles and their kids may be focused on their studies and school activities that lead to lack of exercise and physical activities. Furthermore, the advent of readily available fast-food chains and prepacked meals can also compromise their nutrition making the family especially kids manifesting health and psychosocial problems like obesity, social difficulties, attention problems, and learning deficiencies.

These concerns can be overwhelming, can't they? However, with consistency, dedication, patience, and a little guidance and support from fellow parents, experts and Parentology+, powered by NANKID, it's entirely possible for parents to ensure that their kids are ready for the future.

Like most parents do, it is a must for Paps and I to give time to our kids. We talk and spend quality time with them as a family or individually. We encourage them to do what makes them happy and expose them to activities that can enhance their fine and gross motor skills. We make sure that we are not busy with our gadgets when we interact with them. We focus on one another.

As parents try to navigate the new challenges presented by changing lifestyles and technological advancements, Parentology+ powered by NANKID, is making sure that parents are empowered with the tips that will help reshape their children's future.

Launched earlier this year, Parentology+ is anchored on three pillars--- proper nutrition, active lifestyle, and high social quotient. "The success of Parentology+, gave parents an opportunity to address challenges presented by modern parenting. We would like to go deeper into these issues and really flesh out the importance of these three pillars, as well as give parents the tools to establish this at home," exclaimed Jean Espino, Vice President for Marketing-Premium Milks of Nestle Philippines.

Understanding that parents seek guidance and tips from people they trust, Parentology+ sought the help of various experts to weigh in and give advice for the three pillars, partnered with the NANKID ambassadors.

Cat Arambulo-Antonio is skilled at juggling relationships in different situations, and with clinical psychologist, Dr. Cely Magpantay, the two believe that in order to help your child socialize, it's important to put your child in new situations where they can learn and listen to others. To better encourage kids to socialize with others, Dr. Cely says, "Warm up, be present at first, then be invisible during playtime. Join them at the start of the activity, and eventually let them be. Be a role model to them."

In the event, they have also prepared an activity that lets moms and kids do work together to see what traits their child already possess and how they can further build on them to make them more socially competent.

Nutrition can be challenging for parents, especially when kids need around 3,000 calories a day. However, Joy Sotti and Ms. Aleli Magtibay, Nestle's own Nutritionist, say that it can be done with moderation, balance, and variety of food options. Ms. Aleli further advises parents, "Follow portions by making sure to give a combination of go, grom, and glow foods in every meal, and practice variety, in terms of flavor, texture, color, and food preparation"

For Parentology+, a kitchen set-up was created for kids to be able to select different food in the pantry to create a balanced meal which then is verified by an interactive nutrition guide and scanner.

Playtime may seem like a regular activity for children, but benefits on the child's physical health is hard to ignore. Anton del Rosario and Dr. Edgar Eufemio, an orthopedist specializing in sports medicine, want parents and kids to realize that some activities are better than others. Through a fun goal kicking challenge, kids learned the different traits that are beneficial to their physical development and lifestyle.

When asked how to encourage kids to be more active, Dr. Edgar says, "Give them a taste of success by giving words of encouragement. Be supportive of your kids' activities, so they would just continue doing what they love to do. Also, play with them. if you expect them to be disciplined and grow up a certain way, do it with them."

Parents are encouraged to be a role model for their children, and participate in their various activities, may it be socializing, eating healthier and staying active. Through learning the style of modern parenting, Parentology+, can help parents create a customized model that can help reshape their child's future. These three pillars are essential to the development of a healthy, well-rounded child that's ready to take on the challenges the future holds.

The ambassadors and experts all encourage everyone to drop by Parentology+ to learn more about the three pillars, and how they can make their own home, a home of the future. With the different activities that await participants, exciting prizes such as digital instant cameras, premium tumblers, and other exclusive NANKID items can be won when they post their experience at Parentology+ on social media using the hashtags #NANKID, #PARENTOLOGY, and #ReShapeTheFuture.

Parentology+, powered by NANKID, will also be coming to SM Cebu on August 11 to 12 and Abreeza Davao on August 25 to 26.

For more details, visit their Facebook page at https://www.facebook.com/NANKIDOPTIPRO/.

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Nankid Optipro Four and Optipro HW Four are not breastmilk substitutes. These products are for healthy children above 3 years of age.